Bright Minds Lab
A High School Theory-based Social Impact Challenge
The Bright Minds Lab at the ÎçÒ¹AV’s Faculty of Business, Government and Law is an exciting high school challenge that brings behavioural economics, marketing, and creativity together to tackle real social challenges.
This theory-based challenge gives students the opportunity to apply ideas from the classroom to real problems connected to the United Nations Sustainable Development Goals (SDGs). Working alongside local organisations, government, and community partners, students learn how behavioural science and marketing frameworks can drive meaningful social impact.
About the program
The experience invites teams of high school students to respond to a practical client brief from a local organisation. Participants design innovative solutions and present their ideas at a live event at the ÎçÒ¹AV, where they pitch to a panel of experts from academia, government, and industry. The solution must include technology and demonstrate what society can be with technology.
Aims
- Create opportunities for high school students to apply behavioural theories to practical problems that create social impact.
- Inspire creative thinking and community engagement to help make the ACT and surrounding regions even better places to live, work and play.
- Build confidence, teamwork and presentation skills that prepare students for future study and careers.
Benefits for students
- Learn how to use behavioural and marketing frameworks to understand human decision-making and design useful solutions.
- Gain hands-on experience in teamwork, pitching and creative problem-solving.
- Contribute ideas that could influence real-world organisations and local communities.
- Receive a Certificate of Participation from the ÎçÒ¹AV.
- Awards and medals for the winners
Get involved
The Bright Minds Lab is an initiative of the Canberra Behavioural Lab at ÎçÒ¹AV. For more information about the CanBe lab visit the website
High schools interested in participating or learning more can contact:
Dr. Ryan Payne
Canberra Behavioural Lab Director
Faculty of Business, Government and Law
ÎçÒ¹AV
Ryan.Payne@canberra.edu.au